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Privacy Policy

Last updated: January 25, 2026

1. Introduction

Silver Branch Labs ("we," "our," or "us") operates the Anchor mobile application (the "Service"). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service.

By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

  • Email address and password (for account creation)
  • Phone number (optional, for phone authentication)
  • Display name and profile information

2.2 Usage Data

We automatically collect information about how you use the Service, including:

  • Goal tracking data and activity logs
  • Workout and fitness data
  • Nutrition and calorie tracking information
  • App usage patterns and feature interactions

2.3 Device Information

We may collect information about your device, including:

  • Device type and operating system
  • Unique device identifiers
  • Location data (for GPS-based features like cardio tracking)

3. How We Use Your Information

We use the collected information for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To provide customer support
  • To gather analysis or valuable information to improve the Service
  • To monitor the usage of the Service
  • To detect, prevent and address technical issues
  • To send you push notifications (with your consent)

4. Data Storage and Security

Your data is stored securely using Firebase (Google Cloud Platform). We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

5. Third-Party Services

We use the following third-party services:

  • Firebase (Google): Authentication, database, and cloud functions
  • OpenAI: AI-powered features (meal analysis, exercise generation)
  • Expo: Push notifications and app infrastructure

These third parties have access to your data only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.

6. Location Data

We collect location data only when you use GPS-based features (such as cardio tracking) and only while the app is in use. Location data is used solely to provide the tracking functionality and is not shared with third parties except as necessary to provide the Service.

7. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Export your data
  • Opt-out of push notifications

To exercise these rights, please contact us at privacy@silverbranchlabs.com

8. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us: